URBALO

Trulia announced two days that it has closed a deal with Realogy Corporation, the parent company of Century 21, Coldwell Banker and ERA, to upload more than 500,000 of its affiliates’ listings to its database. Realogy also has inked a similar deal with Google Base.
Consumers will now be able to easily search and find their dream home on Trulia.com from top brokerage brands including Coldwell Banker®, ERA©, CENTURY 21® and NRT Inc. (a Realogy subsidiary), and then be directed to the complete property information on their respective Web sites. Realogy brands are involved in every third residential transaction in the U.S.
Realogy’s decision to work with Trulia is another positive sign that real estate franchisors and brokerages are embracing the opportunity to reach home buyers where they are searching online, offering scalable marketing solutions like Trulia.com where they receive the benefit of free traffic with no effort on the part of their franchisees or agents.